Korea's beauty industry has established itself as a major reason to visit Korea. This was also confirmed by the fact that cosmetics and perfume topped the shopping items of foreign tourists in 2023, supported by the report released by the Seoul Tourism Organization.
An interesting point about the K-beauty industry is its power of expansion. A good example could be the "Personal Color Diagnosis" service, where experts recommend a certain category of colors by considering the tones and hues of the customers' skin, scalp, pupils, and hair. The experts sometimes even apply makeup to customers to make a drastic impression.
According to an article published by Maeil Business Newspaper in April 2024, the renowned Personal Color Diagnosis Service located in Hongdae has “an average of more than 1,000 foreign customers per month”, and "quite a few customers apply for a professional course and then return to their homeland after receiving a private certificate." Therefore, we can conclude that Personal Color Diagnosis Services has become big not only within the domestic market but also overseas.
Then, why are people all over the world mad about personal colors? The reason is that intertwining the four seasons of spring, summer, autumn, and winter, and the concepts of warmth and coolness work not only as a means of finding clothes or cosmetics that look good on them but also as a style that expresses their individuality and identity. Be agile and create content under this theme by carefully considering each concept: the travel industry combined with K-beauty, personal colors, and the younger generations' desire to express their individuality.
References
1. 2023 서울 외래관광 실태조사 보고서
2. 외국인만 월 1000명 방문?...‘퍼스널컬러 진단’ 뭐길래 [신기방기 사업모델]
3. Correlation between the Factors of Personal Color Diagnosis Guide and Brain Wave Analysis
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