The world of content known as "stock video" or "stock footage" is constantly evolving with the development of platforms and technology. However, certain categories are in steady demand without significant changes until 2025. What are these categories, and what do they do?
[Slow Motion and Time-Lapse]
Slow motion and time-lapses are techniques that adjust the speed of physical time to emphasize key moments and help the viewers to immerse in the video.
Among these, popular themes of the slow-motion footage include confetti or water droplets dynamically fluttering, objects exploding or being destroyed, and dramatic changes in facial expressions or gestures. These kinds of slow-motion footage help emphasize the intensity and drama of a moment in a video.
On the other hand, time-lapse footage refers to videos that speed up events that take a long time to unfold. Through time-lapse, you can visually and symbolically express the passage of time with scenes like sunsets and sunrises, cloud movements, or the construction of buildings. Capturing bustling scenes in public squares or train stations can create dramatic footage by showing people rapidly moving.
[Drone Footage]
Drone footage, offering a wide field of view from a high altitude, provides a unique visual appeal that cannot be achieved with typical fixed cameras, as it allows for smooth tracking shots. Drone footage, which smoothly realizes various visual compositions, can create unique visual effects when capturing landscapes with distinct seasonal colors, futuristic urban environments, patterns observable from the ground, or large crowds.
Moreover, drone footage can capture fast-paced, exhilarating moments in outdoor sports like skiing, surfing, and car racing, as well as in sports played in large spaces, such as soccer, baseball, and tennis.
[Vertical Video]
Vertical video is gaining attention because it is highly effective on social media platforms like Instagram, TikTok, and YouTube Shorts. It offers intuitive satisfaction to viewers as it can be easily consumed. Among the themes with high demand for vertical video, food content is especially popular, especially the ones reflecting the lifestyle of the MZ generation and the intersection of social media and daily life or vlogs. Additionally, cinematic footage emphasizing visually appealing and sensory elements, such as nature or objects, can be used to control the tension between videos.
Imagine close-up shots of props and objects, water flow, gentle waves, raindrops falling on windows, or footage highlighting the texture of plants or natural elements like cacti, succulents, leaves, and flower petals.
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