The word 'mockup' refers to various visual models that provide practical information in a realistic size for reference. These could be used for Illustration, graphic design, and cosmetics. The mockup also helps to emphasize the atmosphere that the product intends to convey through the background, props, and lighting. In this article, we will look at three types of mockups: printed matter, signboards, and exhibition stands (also called 'podiums'), and consider what we should keep in mind during each production process.
[Printed Matter]
Keep it clean and simple. Guide the viewers’ eyes to focus on the design. These two are the best strategies for creating the background of mockups, such as clothes, business cards, and posters. For the clothes, the lighting should front the model to minimize wrinkles, and the model’s posture should be minimized. Other prints share the rules stated above. However, due to the latest trend of emphasizing natural atmosphere, more and more people are using lighting similar to natural light at 45 degrees.
[Outdoor Signage]
As outdoor signage mockups tend to give people the impression of looking at it from the ‘outside’, a combination of ‘natural’ lighting and familiar ‘landscapes’ is frequently included in the background. However, even in this case, putting a blurring effect on these excessive elements to prevent the viewer's gaze from being distracted, is common.
[Podium]
The podium mockups have slightly different design characteristics from the two previously introduced cases. The point they still share is that space in the middle is reserved for the product to be advertised to attract viewers' attention easily and quickly. Yet the podium mockups have distinguishably themed backgrounds and props to help people understand the product’s concept. Therefore, it will be necessary to set a clearer tone and manner of the podium or showcase mockups in the stage of production planning.
Mockups, an indispensable element of designers’ and marketers’ daily lives, are becoming as diverse as their importance. Consider this moment to produce highly useful mockups by grasping the corresponding design trends.
If your images contain a recognizable face, a model release must be submitted together with the images. In addition, if your images contain a place, an object, pets, or other properties that require consent from ownership, copyright holders, or property rights holders to use them, a property release must be submitted with the images. Not submitting such releases may result in content rejection by the editor.
Commentaires