Between Creative Freedom and Copyright : Ghibli-Style Art Drawn by AI
- TongRo Images
- 6 hours ago
- 2 min read
Recently, Ghibli-style illustrations with emotional and nostalgic ambiance have gained global popularity. The warm color palettes, intricate details, harmonious natural settings, and emotionally resonant compositions deliver a depth of feeling that often surpasses that of simple photographs. This visual language aligns perfectly with the preferences of audiences who seek emotionally driven content.
With the advancement of AI technology, it has become easier than ever for anyone to generate images in the style of Studio Ghibli. These AI-generated works often replicate the atmosphere, characters, and colors so precisely that many viewers might mistake them for actual Ghibli productions.
But here’s the question: Are these AI-created Ghibli-style images legally sound? Could they potentially infringe on copyright?
Many professional animators and illustrators have voiced concern over this trend, often expressing strong disapproval. They argue that such practices undermine artistic integrity and the rights of original creators. Megumi Ishitani, director of One Piece, harshly criticized the use of AI for generating Ghibli-style content, saying it “cheapens the value of Ghibli and disrespects the brand.” Similarly, Lee Bin, the creator of the Korean animation Hello Jadoo, lamented that this trend “damages the pride and emotions of creators.”
On the other hand, some argue that using AI to learn and emulate a certain art style falls within the scope of creative freedom. Since artistic styles and aesthetics are generally not protected under copyright law, generating new images in the “Ghibli style” does not automatically constitute infringement.
However, things change when specific characters (such as Totoro or those from Spirited Away), scenes, or logos from Ghibli films are recreated or closely mimicked using AI. These instances could be considered derivative works, potentially violating copyright law. Creating new images merely inspired by Ghibli’s artistic tone is relatively safe, but requesting recreations of actual Ghibli characters or scenes poses greater legal risk—especially when the images are intended for commercial use (e.g., advertisements, merchandise).
Although Studio Ghibli has not released an official statement on the issue, Hayao Miyazaki, co-founder of the studio and a legendary figure in animation, has previously expressed a strong aversion to AI-generated content. In an interview, he described AI-generated images as “an insult to life itself,” emphasizing that such work lacks the pain, effort, and spirit of human creation.
AI-generated visuals may offer viewers a new kind of aesthetic experience, but they also raise critical challenges for original creators, influencing the way we define and engage with art.
This technology forces us to reconsider how we experience creativity, how accessible it has become, and what constitutes true artistic value.
In facing such a powerful technology, it’s crucial that we approach AI with respect for original artists and adherence to legal and ethical standards—using it as a tool for creativity, not a shortcut that compromises artistic integrity.
Image source
Studio Ghibli https://www.ghibli.jp/info/013344/
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