This article will thoroughly investigate the travel industry’s efforts while enduring three years of a frozen market due to the pandemic and the latest summer travel trend of 2024.
[Taking it to the Another Level]
The travel industry is actively adopting AI technology, and now it is creating a noteworthy difference. In the case of a Korean travel agency, HANA Tour is building a 24-hour customer service utilizing LLM(Large Language Models) so that the customers can check and edit their travel information without the constraints of time; and its new competitor Triple has released ‘Travel Home’, which provides personalized products for individuals. Portray people making and editing their travel plans with the help of artificial intelligence.
[Fully Independent Travelers]
In compliance with the higher accessibility of travel information, people are choosing free travel over guided ones; which belongs to the category of FIT(Fully Independent Traveler). This group has a higher chance of overlapping with Millennials end and Generation Z, who are accustomed to finding information online and arranging it as they intended. Therefore, the travel industry started to release more packages with much shorter durations, or the ones that contain only the flight itineraries and accommodations without travel guides to satisfy traveler’s need for freedom.
[Japan and/or Vietnam]
July 15th, hotel booking platform HotelsCombined and travel booking engine KAYAK has released an international summer travel trend report. According to the data, the highest search for the hotel was consecutively Tokyo, Fukuoka, and Na Trang. This still proves the popularity of Asian destinations due to both its economic and attractive reasons. Consider other data from the report that people preferred at least four-star hotels to create trendy stock content.
References
1. 채팅상담부터 맞춤정보까지…여행업계도 ‘AI 바람’
2. 2024 여름 성수기, 해외여행 트렌드는?
3. [여행 생태계는 지금] 여행사 | 패키지와 자유여행 사이? 둘의 장점 모아 인기 쏙쏙
4. [창간 32주년 특집-소비자가 원하는 해외여행]⑤예약 채널 | 여행사·OTA 선호…자유여행 비중 또 확대
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